Norauto, a partner of the Tour de France since 2019, announced the renewal of the agreements for 3 years.
In a new development, the automobile maintenance and repair leader is also becoming a partner of the Tour de France Femmes avec Zwift.
Norauto's mobile garage and personnel will be on duty from the Grand Départ in Bilbao to support this huge popular celebration. Norauto has planned cross-border operations for this sensational moment, with the presence of Norauto Spain crews at the start.
As a technical partner, Norauto will also be in Clermont-Ferrand on 23 July for the start of the second edition of the Tour de France Femmes avec Zwift, which will head south this year. The 8-stage route crosses 3 regions (Auvergne-Rhône-Alpes, Nouvelle-Aquitaine and Occitania) and 11 departments.
In connection with its "Automobiliste & Responsable" project, Norauto will provide technical support for all following vehicles at these two events, with resources such as service vehicles in the colours of the brand. The Norauto mobile garage and mechanics will also conduct preventative and maintenance operations. These operations will be available to the vehicles in the publicity caravan and the organisation fleet. Their first outing will be in the Tour de France Femmes avec Zwift, in line with Norauto's aspirations to support the feminisation of its personnel and client base.
Norauto and the organisers of the Tour de France share a strong commitment to safety and responsibility. As a technical partner, Norauto's staff will run eco-driving awareness sessions for the followers of the Tour. This environmentally responsible driving style, which has the backing of Norauto, certified as a "Responsible Firm" since 2018 and which became the first network to receive the ECO ENTRETIEN® label, can achieve quantifiable goals that meet drivers' expectations:
● lower fuel costs (approx. 15%).;
● decreased maintenance costs;
● reduced greenhouse gas (GHG) emissions;
● 10–15% lower accident risk.
Christian Prudhomme, Director of the Tour de France:
“Norauto has been a technical partner of the Tour de France since 2019. We have forged strong ties over the years and we share our aspiration to make roads safer and safer. We are delighted to continue our adventure with them in the next three years and tackle the challenges of tomorrow together.”
Jérôme Dumont, Marketing Communication Leader, France:
"We were recognised as France's favourite brand in 2022(1) and are committed to supporting drivers day in, day out in their transition to a more sustainable form of mobility. We are proud to extend our partnership with this popular event, the third biggest sporting event in the world! On two wheels or four, Norauto stands for more responsible roads for everyone, and the Tour de France is an incredible showcase for raising awareness about how to protect the planet in mobility. For the first time, this year, we are proud to team up with the Tour de France Femmes avec Zwift and support this event, which raises women's cycling profile at the top-tier level."
(1)Norauto leads in terms of empathy in the "Multi-brand auto repair center" category - OpinionWay 2022 study
Julien Goupil, medias and partnerships director at A.S.O. and Jérôme Dumont, leader marketing communication France at Norauto