- The Tour de France Femmes avec Zwift welcomes Teisseire as an official partner and sponsor of the combativity prize for the next 3 years.
- Previously a partner of the Tour de France from 2010 to 2018, the syrup specialist is set to reach out to the French people this summer.
- Teisseire will join the Tour de France Femmes avec Zwift from Rotterdam to Alpe d'Huez.
Teisseire joined the Tour de France family over 65 years ago. In 1957, it was among the first companies to form the Grande Boucle caravan. The brand was inspired by the water bottles used by cyclists to create its metal bottles. It's an enduring partnership, and one that didn't come about by chance!
In this unprecedented collaboration with the Tour de France Femmes avec Zwift, the brand is pushing the envelope and reinventing itself, adopting a trendy image that reflects its innovative spirit. On the way to Alpe d'Huez, Teisseire's mission is clear: to refresh spectators by offering them tasty treats, all in a festive and friendly atmosphere. Teisseire has chosen to demonstrate its modernity by becoming a sponsor of the combativity prize, rewarding daring, initiative and self-transcendence required of every woman competing in the world's biggest female cycling race.
Teisseire is particularly looking forward to this summer event, with the finish at the summit of Alpe d'Huez, on its home ground in Isère. The brand is organising a range of activities throughout the summer: a Fan Zone in the centre of the start areas to welcome visitors and offer them goodies and other useful syrup-based recipes, a series of competitions under the #BidonPasBidon banner. In addition, Teisseire intends to take the friendly spirit of the Tour de France Femmes avec Zwift beyond the roads of the Grande Boucle, by opening 350 points of sale across France throughout the summer and offering a limited edition in the colours of the event.
Rémy Sharps –General Director Britvic Teisseire international
"The Tour de France has always been part of the Teisseire DNA. In 1957, we were among the first companies to form the Grande Boucle caravan, and it was the cyclists' water bottles that inspired the design of our Teisseire bottles. After sponsoring the Tour de France for nine years from 2010 to 2018, we are proud to announce our return to the roads of the Tour as an official partner and sponsor of the Tour de France Femmes avec Zwift Combativity Prize. This partnership is a powerful symbol. We can't wait to embark on this new adventure that celebrates surpassing oneself and daring."
Marion Rousse – Director Tour de France Femmes avec Zwift
"Tesseire is a patrimonial brand that appeals to all French people and is part of Tour de France history. Their arrival as an official partner of the Tour de France Femmes avec Zwift and sponsor of the Combativity Prize reflects the brand's firm commitment to promoting women's cycling. There's no doubt that spectators will be delighted to see the Teisseire events, which will brighten up THE big women's cycling festival all the way to the summit of Alpe d'Huez."
Emmanuelle Nagel – Marketing Director Teisseire France "
We firmly believe in the value of diversity in all aspects of life. Sport, with its universal representation, plays a crucial role in promoting this ideal. Cycling, as a popular and accessible sport, offers a unique platform for conveying this message, which resonates perfectly with our brand values."
