Since 1930, "la Caravane pulicitaire" has been part of the show that the Tour de France puts on. This festive and creative opening parade precedes the pack of cyclists to the utmost delight of Tour de France fans lining the roadsides.
For ten minutes, Le Tour de France Femmes avec Zwift and its partners put on a show, hand out many gifts and strive to be the most creative to surprise the millions of fans wating for the riders to pass by!
A responsible Caravan
All the partners distribute promotional gifts that are useful and made of recycled and/or recyclable materials. Food gifts have also met the challenge of having packaging mainly made of paper or recyclable plastic.
In certain “Natura 2000” nature protection areas, national parks or nature reserves, etc., distribution of gifts by the caravan is completely forbidden.
Sound equipment may be turned off so as not to disturb sensitive animal species.